BLUNT x Wallace Cotton | Limited Edition Collaboration

Wallace Cotton blooms with BLUNT Umbrellas — the perfect blend of florals and functionality.

Two favourite Kiwi brands have teamed up to keep you dry in style this winter. Introducing the Full Bloom BLUNT Umbrella, a new collaboration for 2022 between Wallace Cotton and BLUNT Umbrellas. Combining a most loved floral pattern from Wallace Cotton and the innovative engineering of BLUNT Umbrellas, the Full Bloom BLUNT Umbrella is a stylish must have accessory for this season.

With beautiful blooms, impeccable attention to detail and built to last, the limited edition Full Bloom BLUNT Metro Umbrella is the ideal companion for being out and about in all kinds of weather. A handy compact size for your car, sports bag or handbag and beautifully packaged for effortless any occasion gifting.

Using their unique designs inspired by nature, Wallace Cotton have been making homes beautiful and comfortable worldwide for over 16 years. Their collectable range of bed linen, homeware and sleepwear is produced in small batches, crafted from natural and sustainable fabrics and designed to be loved for years to come. Collaborating with BLUNT Umbrellas was an opportunity for Wallace Cotton to work with another New Zealand brand to create a stunning product for their customers to enjoy. BLUNT Umbrellas have transformed a traditional and essential item into an exceptional product by combining superior engineering with beautiful design.

BLUNT creates unique umbrellas with unparalleled performance that stand the test the of time and hurricane strength winds. Renowned for their collaborations with local artists and designers, they were delighted to partner with Wallace Cotton this season.

We chatted with Paula Wallace from Wallace Cotton about what it means to collaborate with another kiwi business.

How did the collaboration with BLUNT Umbrellas begin?

Both our UK operations managers met at an NZTE function in London and came up with the idea to collaborate on a Wallace Cotton x BLUNT Umbrella.

How did you choose which one of your beautiful designs to use for the collaboration?

We initially tried a few of our most popular floral prints and decided on the darker Full Bloom as it looks great with clothing and winter coats.

What did it mean for your business to collaborate on a product with another favourite kiwi brand?

It was fun and exciting to work with an innovative brand like BLUNT, and to see our beautiful prints cheer up a stormy day.

We also chatted to Greig Brebner from BLUNT umbrellas about this collaboration with Wallace Cotton.

How do you choose which brands to collaborate with?

It’s integral for BLUNT to partner with brands who have values closely aligned to our own. BLUNT values quality products that stand the test of time, the pleasure of a beautiful design aesthetic and brands that are doing their part for the betterment of the planet. Wallace Cotton have an aligned set of values in their beautiful design, use of organic and natural fibres and maintaining an ethical supply chain. The partnership was a great fit for us and one that we were excited to see come to life.

What have you enjoyed most about working with Wallace Cotton?

Working with Wallace Cotton has been a simple and seamless experience, bringing together two complimentary and best-in-field brands. The most gratifying part of this collaboration for me is the way in which the owners, and their families, are still deeply involved in the business at Wallace Cotton. Simply put, it has felt like the coming together of two families with a mutual respect and alignment of direction, a truly wonderful partnership.

What did it mean for your business to collaborate on a product with another favourite kiwi brand?

BLUNT is a proud yet humble Kiwi brand enjoying international growth in new markets, as is Wallace Cotton. This fusion of two iconic Kiwi brands allows us to delight consumers and further tap into the loyal supporters of Wallace Cotton internationally to generate new fans of BLUNT and continue expanding our tribe here at home and overseas. We never turn down an opportunity to collaborate and go on a journey with a respected and admired brand partner like Wallace Cotton.

The BLUNT x Wallace Cotton Metro umbrella is available for purchase in NZ, AU, UK and also Wallace Cotton stores across New Zealand and www.wallacecotton.com