Having built her brand over many years, Flox is one of New Zealand’s most recognised contemporary artists, redefining what it is to be a practising artist in the 21st century. Her trademark native birds, ferns and flowers are a celebration of New Zealand’s environmental taonga (treasure), while the work continually aspires to wider international audiences.
We caught up with Flox to ask the big questions we all want to know…
Tea or coffee?
Coffee all the way baby.
What’s your favourite snack?
Little Bird cacao and raspberry macaroons.
What is one thing you do for you every day?
Stop and think about how grateful I am for everything.
What do you listen to while working?
I’m a music gal, can’t do the podcast thing as I don’t sit still for long enough. At the moment I’m binging on L.A.B.
How do you overcome creative block?
I step away and move on with something completely different, then go back with fresh eyes.
What is one piece of advice you would give yourself back in 2005 when you started up Flox?
Keep the door open, you don’t have to be pigeon-holed.
Do you have a favourite quote of the moment?
My favourite of all time is: “Work smarter, not harder”.
We first began talks with Flox in the early days of 2017. Since then, we’ve released three beautiful designs featuring Flox’s iconic artwork across two sell-out collaborative campaigns. This year we’re excited to bring you a third limited edition collaboration — an umbrella too good to use in the rain!
The BLUNT + Flox Limited Edition pays homage to the beautiful landscapes
in Aotearoa as well as across the ditch in neighbouring Australia.
Featuring a mix of both native New Zealand and Australian birds and botanicals, the artwork is a lush synergy of nature and colour.